Welcome to the District Brand Bar

Reader, You can't build a Signature Brand if you're using AI wrong. 👆 I said that to a friend this week, and she told me to lean on it. So I'm leaning all the way in. We were Voxering about the AI brand workshops I'm pitching, and she wanted to know if I still do brand stuff, or if it's all robots now. The short answer: I'm still the architect of Signature Brands. I find what's brilliant about your business and bottle it into a brand people remember. AI is simply where I see brands losing...

Reader, I follow recipes loosely. Basically, I measure with my heart. My husband Brian hates this. Here are three real conversations from last month: Brian: How long does the rice cook for?Me: Um, it's usually just ready when I'm ready for it.Brian: How long are the cookies in for?Me: I don't know... I set a timer for 15 mins but check them in like 7 mins?Brian: How much lemon juice?Me: eh, just use the whole lemon, I guess. The kitchen can survive my vibes-based measurement system. My...

Reader, Prove me wrong: There is no such thing as a favorite vodka soda. I've never heard a single person say they make the best one in the city. Or that they go to X bar because it has the best. And while I don't drink vodka sodas, I do get down with gin and sodas on the regular, but have never spent the walk home raving about how good it was with Brian like I do a good craft cocktail. Taking my well-known opinions on vodka out of the picture, it's a fine drink. It's also a drink engineered...

Reader, Take one offer you sell today and tell us what it looked like on day one versus now. What forced it to change? 👆Destini sent the panelists our questions early for Closed Door Talks, the five conversations happening next week. Let me tell you, I have a lot to say on this one. For years I ran The Marketing Bar. A course, daily marketing insights, twice-monthly coaching calls, guest speakers, and something new every time I thought of something else to add. It was a lot for my members and...

Reader, You know that feeling you get when you have a new idea for your business and you are so excited to work on it, it's all you can think about? And then it's ready for the world and can't stop talking about and just want everyone else to know about it and see just how much it can change their business? It's the solopreneur's high that keeps us going during the hard times. I'm on it right now. The Brand Bar relaunched this week. It was good before, but wow is it better now. Don't believe...

Reader, I spent last month at Kit’s Craft + Commerce conference meeting a lot of people, and I kept hearing the same thing... I do email marketing. I'm a brand designer. I do SEO. I'm a facebook ads expert. I knew they were all good at what they did, yet they were still giving me the category they work in instead of a reason to send someone their way They need a Signature Line. You've heard mine: I bottle solopreneurs’ brilliance into Signature Brands that make them unmistakable, remembered,...

Reader, I want you and your brand to be unmistakable. I want you to be the obvious choice in the room. And for the month of July, I'm giving you my daily take on what it actually takes to get there. Don't worry, this doesn't mean a daily email from me. I'll round them up weekly, but check any of my socials daily and you'll catch them live. It's going to be fun. You'll pick up easy things you can do, and it's going to get you excited about your signature brand. And you are probably asking......

Let's talk Daiquiris, Reader. There's the frozen kind with the fun umbrella's in a plastic cup that your mind probably went to. 🍹You know, the one you get in at the all-inclusive swim-up bar. It's here for a fun time. And certainly has it's place. And sometimes it's tasty, and other times, it's artificial, sugary and destined to give you a brain freeze. Then there is the Classic Daiquiri. This one is close to perfection... every single time. 🍸Three simple ingredients, shaken cold, served up,...

Reader, I'm back from Boise, where Kit's Craft + Commerce put several hundred entrepreneurs in one room for three days, and every single one of them was making a brand impression whether they meant to or not. I watched all of it, experimented myself, and I'm breaking it down with receipts. 1. Signature brands show up. Generic ones fade. "I bottle solopreneurs' brilliance into Signature Brands that are unmistakable, remembered, and the obvious choice in the room, and I do it with a cocktail...