Two daiquiris walk into a bar

Let's talk Daiquiris, Reader.

There's the frozen kind with the fun umbrella's in a plastic cup that your mind probably went to.

🍹You know, the one you get in at the all-inclusive swim-up bar. It's here for a fun time. And certainly has it's place.

And sometimes it's tasty, and other times, it's artificial, sugary and destined to give you a brain freeze.

Then there is the Classic Daiquiri. This one is close to perfection... every single time.

🍸Three simple ingredients, shaken cold, served up, and consistent anywhere you order it.

And if you haven't had a classic one, add it to your to-do list this weekend. It's classy and refreshing!

It's a lesson in Brand Cohesion, and coincidentally is this month's theme inside The Brand Bar and the topic of today's Brand Bar Sessions.

After three intro videos on my Youtube we're finally getting into the cocktails, and the Classic Daiquiri is our first one.

I'm making it behind the bar while we dig into brand cohesion: why your audience can feel when something's slightly off even before they can name it, and the three things that slip most often when brands are almost there but not quite.
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Brand cohesion is one of those things where you can lose someone's trust before you've even had the chance to earn it. Your brand shows up in two places and feels like two different people. That's all it takes.

This month inside the Brand Bar, we're working through it in three recipe steps tailored to your brand. How you're actually showing up. Where the cracks are. And how to close them so every stop someone makes in your world feels like the same place.

🔸 You're going to know exactly what's inconsistent and why it's costing you.
🔸 You're going to have the vocabulary to fix it.
🔸 And your brand is going to feel like the Classic Daiquiri. The same great experience, everywhere someone orders it.

If you're not a subscriber yet, you can still get all three recipes when you join now.
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Grab Your Seat at The Brand Bar

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I'll see you at the bar.

Cheers,
Kristin
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P.S. If you want to support the channel: subscribe, like, drop a comment, or run the video in the background while you're doing other work. Even on mute, the views count. It means a lot. 🥃