I'm officially a YouTuber! 🍾

Published about 23 hours agoΒ β€’Β 3 min read

Reader,

I'm writing this from Boise, Idaho, where I'm about to walk into the Kit Craft + Commerce Conference tonight as an official YouTuber!

I designed the backdrop, planned the strategy, figured out CapCut. It's real.

My show, Brand Bar Sessions, is live and there are three episodes up for you to binge. And they are all short (4 to 7 minutes) and designed to make you look at your brand a little differently.

Starting next week, new episodes drop every Thursday.

Here's what's already waiting for you:

​Episode 1: What Makes a Brand Unmistakable? ​
The one where I explain that je ne sais quoi some brands have and others don't isn't mysterious. It's buildable and I walk you through exactly what it's made of.

​Episode 2: I'm Not a Bartender. I'm a Brand Strategist with a Home Bar. ​
Why I built this show, what District Brand Bar actually does, and my House Rules (hint... vodka soda is not one of them!)

​Episode 3: Strong Brand vs. Signature Brand β€” The 9 Elements That Make the Difference ​
​The one where I pull out all of my fun cocktail glasses to prove to my husband that we do have a need for more... plus a breakdown of all nine elements that separate a brand people remember from one they forget between tabs.

πŸ‘‰ Subscribe, Watch, Like, Comment, Share... all the things​

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And here's a little BTS for my fellow nosy peeps:

πŸ”Έ I ordered a bar stool after seeing how slouching on a foam roller added 20lbs on camera. Do I also need a posture corrector? πŸ€”

πŸ”Έ I found a crack in one of my glasses mid-filming. Made a mental note. Forgot the mental note. Sliced my hand washing dishes later that night.

πŸ”Έ CapCut does not alphabetize its animations. There are dozens of them. Editing took significantly longer than expected for a person who likes things to be findable. Hopefully it gets easier from here!

But the show is live and I'm really proud of it.

If you've been reading these emails for a while and you like how I think about brand strategy, this show is more of that every week, from behind a bar, with a framework behind every cocktail metaphor. Subscribe so you don't miss an episode.

If you're new here and someone forwarded this to you: welcome. Start with episode 2. It'll tell you everything you need to know about why I built this and what we do around here.

I'll see you at the bar.

Cheers,
Kristin

P.S. If you've been wanting to understand where your brand actually stands right now, episode 3 is the one.

✨Pull up a seat. It’s time to pour your signature brand.✨

πŸ₯‚ Cheers to a
Transparent Brand

Some emails may include affiliate links or be co-written with Claude. Rest assured, you're still getting the same Kristin-level awesomeness shaken with big ideas, good intentions, and a little help from the bots. Garnished with the occasional typo for proof of life. No extra cost, all extra value.

πŸ₯ƒ Looking for
Your Signature Mix?

Here's what's always on the menu:

Drink Responsibly

Enjoy these emails with your favorite cocktail or mocktail in hand. Had too much fun? You can close your tab and unsubscribe here. Just know, you’ll be skipping out on the best brand happy hour in town.
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2125 14th St NW, Washington, District of Columbia 20009

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I help established business owners bottle their brilliance into a Signature Brand that's unmistakable, remembered, and impossible to confuse with anyone else. Each week I pour out the strategy, frameworks, and behind-the-bar thinking that turn a good business into the obvious choice in the room. Pull up a seat, your brand is about to get its edge back.