Wrapped in a soft blanket, a glass of wine on the side table and reading something thoughtful to stay sharp. But mostly it's cozy and doesn't want to get up.
I'm not talking about being lazy myself (though I LOVE my blue couch blanket). But my brain loves to stay it's safe zone, chilling on the couch as I go about my day.
The problem is, running a business does not let my brain stay there.
I'm constantly having to push myself (and my brain) out of my comfort zone to grow, scale, bring in more money, etc. It's like asking my brain to get its butt off the couch and get into the gym.
And let me tell you, most of our brains are not wired to spend all day lifting weights.
Anyone else love a someecard back in the day?
Maintaining a Signature Brand can feel like asking your brain to get off the couch every time you are visible in your business.
It's one thing to have a brand with a cool theme and create fun content.π It's another thing to showcase my credibility, expertise and earn your trust, while also creating a consistent brand experience that turns followers into buyers.
Flexing all three at once is a lot to ask of a brain that just wants its blanket.
Which is why most of our brands start to dilute. The personality fades because flexing it daily is exhausting. The unique POV softens because pushing it takes more energy than echoing what's trending.
And discipline has nothing to do with it. This is your brain choosing cozy because you don't have the tools to make flexing those muscles feel just as easy as chilling on that couch.
That's what we craft on May 20.
Reader, I'm so excited you've signed up for the workshop already. We're walking through three of the tools that make staying signature easier than your brain expects, and we're crafting yours together.
Bring whatever you're drinking. Pull up a stool. I'll see you on the 20th!
Cheers, Kristin
P.S. If you know someone whose brand is doing the slow fade because their brain is exhausted, send them the workshop link. Their brain will thank you.
β¨Pull up a seat. Itβs time to pour your signature brand.β¨
π₯ Cheers to a Transparent Brand
Some emails may include affiliate links or be co-written with Claude. Rest assured, you're still getting the same Kristin-level awesomeness shaken with big ideas, good intentions, and a little help from the bots. Garnished with the occasional typo for proof of life. No extra cost, all extra value.
Enjoy these emails with your favorite cocktail or mocktail in hand. Had too much fun? You can close your tab here. Just know, youβll be skipping out on the best brand happy hour in town. β
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