Reader,

I want you and your brand to be unmistakable. I want you to be the obvious choice in the room.

And for the month of July, I'm giving you my daily take on what it actually takes to get there.

Don't worry, this doesn't mean a daily email from me. I'll round them up weekly, but check any of my socials daily and you'll catch them live.

It's going to be fun. You'll pick up easy things you can do, and it's going to get you excited about your signature brand.

And you are probably asking... is she just doing the yapping challenge?

👆Nope! The timing is just purely coincidental.

Three things happened this past month that led me to this...
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1. I got inspired at the Craft + Commerce conference in Boise watching brands get genuinely creative with their content and make their thought leadership impossible to miss.

2. I haven't posted much on social lately, and I needed something to get me back in motion. Half the time it's because I have so much to say that I freeze and post nothing at all.

3. This is what it actually looked like batching my first few YouTube videos:

Me: I'm going to be a YouTuber!
​My ADHD Brain: LMAO, think again.​
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Not only was that painful while I was recording it, it means I am taking FOREVER to edit one video. (Just one of many lessons I'm learning with my new YouTube channel).

So yeah... turns out talking on demand, while being articulate, with lots of energy and mixing cocktails or doing anything else at the same time is NOT like riding a bike. It is a skill that needs practicing and repetition and consistency.

So that's what we are doing. I'm going to use it as a time to test different formats on Instagram, figure out this whole YouTube Shorts thing, engage more on Threads, actually post on LinkedIn more than like once a month and maybe even reshare to TikTok, because why not.

Click your favorite social media channel above and follow along! Day one is up. 🥂

This Month's Vibe Check✨

✨ Something's Brewing at The Brand Bar​
There are some exciting changes coming to The Brand Bar in August! I'll tell you more soon but right now I'm chatting with current subscribers to see what's working and what isn't and I'm digging into the tech to see just how cool we can make it. In addition to the monthly recipes, it's going to help you see the bigger picture of your brand. More details soon!

✨ The AI Slop Detector Is Having a Moment

My AI Slop Detector is having a moment. I keep getting pulled into random webinars where people are raving about it, and my inbox is full of messages from people who caught themselves about to publish something that didn't sound like them at all. One membership site just licensed it, so every member there now has access built in. If you run a community or membership and want that same setup for your people, hit reply and let's talk. Otherwise, you can grab it for yourself right here.

✨ Bundles and Summits Season​
I'm part of a handful of bundles and summits happening this month, packed with resources worth way more than the price of entry. Full details are coming soon, but if you want a head start over the long holiday weekend, here's where to start:
◆ Grown-Ass Business Bundle — a curated collection of free resources for people who already know what they're doing. Grab them here.​
◆ Low Lift Content Camp — a mid-summer reset designed to make your content programming more effective, efficient, and effortless. Join here.​

✨ June Was A Lot, July Is The Chill Down​
June had me everywhere: Boise for Craft + Commerce, celebrating Pride, deep in World Cup mode, embarrassingly invested in Love Island, and still in the thick of condo renovations that refuse to wrap up. July I'm hoping for less chaos and more chill. More time at the cabin, more days on the water, and a lot of soaking in summer once we get past this heat wave we're stuck in this week.

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July Happenings at The Bar

This month inside The Brand Bar, we're focused on Brand Proof: the pattern recognition that shows you've seen this exact problem before. Here's a sip of what subscribers are working on in July: 🔸 Catching where an offer leads with the deliverable before it names the problem that brought someone there 🔸 Swapping a credential like years in business or client count for the specific pattern that actually proves expertise 🔸 Naming the version of the problem their people haven't said out loud yet 🔸 Softening sentences that drift into explanatory mode back toward how they'd actually say it out loud ​ ​👉 Join The Brand Bar now.​

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✨Pull up a seat. It’s time to pour your signature brand.✨ 🥂 Cheers to a Transparent Brand Some emails may include affiliate links or be co-written with Claude. Rest assured, you're still getting the same Kristin-level awesomeness shaken with big ideas, good intentions, and a little help from the bots. Garnished with the occasional typo for proof of life. No extra cost, all extra value. 🥃 Looking for Your Signature Mix? Here's what's always on the menu: ​Subscribe to The Brand Bar​ ​The Signature Brand Edit​ ​Get Your Signature Brand Dossier ​Grab the Marketing Mixology Cards​ ​Book a Free Mixology Consult​ ​Let's connect on Instagram​ ​ Drink Responsibly Enjoy these emails with your favorite cocktail or mocktail in hand. Had too much fun? You can close your tab and unsubscribe here. Just know, you’ll be skipping out on the best brand happy hour in town. ​ ​​​ ​ ​ 2125 14th St NW, Washington, District of Columbia 20009

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