Welcome to the District Brand Bar

Reader, Five years ago, I was on my way to Tahoe for a ski trip with my closest friends, celebrating my 40th birthday. I was the Sr. Director of Communications at a national nonprofit, a place that had been my home for nearly 15 years. Life was good. Routine. Predictable. And then, as we all know, a week later, the world shut down. Within two months, I, like sadly many federal workers this week, was given 15 minutes to clear out my office after being let go. So, Where Am I Going With This? We...

Reader, You know how your favorite shows pull you in with a story you can’t stop watching or thinking about? (👀Paradise on Hulu, IYKYK) That’s exactly what my friend Meg Yelaney helps entrepreneurs do with their business stories... and she’s so good at it. Her Business Story Blueprint helps you craft a story that makes dream clients say, “OMG, I get you!” (and actually want to buy). I’ve seen how powerful her framework is, and it’s a game-changer if you’ve been blending into the noise. Grab...

Hi Reader! Let’s talk about collaborations. If you’ve been around me for more than five minutes, you know they’re one of my favorite ways to grow my business... and for good reason. I mean, what’s better than teaming up with someone awesome, sharing your expertise, and getting in front of a whole new audience that’s ready to hear what you have to say? Plus, collaborations are free (🙌), often a light lift, and they come with the best kind of trust-building: a personal recommendation. When...

Let’s try this again—I hit send way too fast and forgot the link. Oops!Reader, When I first started my business, I spent six whole months trying to sell a passive income offer before I had: ❌ My unique frameworks nailed down❌ An audience that actually wanted it❌ A marketing strategy beyond “let’s run ads and hope for the best”I thought if I just put it out there, people would buy. I mean, that’s what the online business world makes it seem like, right? Create the thing ➡️ Sell the thing ➡️...

Reader, January was long, cold, and full of DC whiplash—but let’s look ahead. Today, I’m taking you behind the bar to share a BIG project: a Choose-Your-Own-‘Cocktail’-Adventure Email Funnel. I have a basic welcome sequence, but I’ve wanted to switch it up. Real talk: I want my email list to be an income stream. I want you to use the tools I’ve created to make marketing easier. But traditional sales funnels? Not my thing. Too pushy, too formulaic, too fear-driven. Then, this idea clicked. And...

Hi Reader! I’m deep in the planning stages of something very me—a Choose Your Own Adventure-style evergreen funnel. Why? Because if there’s one thing I’ve learned from years of studying copy (shoutout to my forever copy mentor Marissa Corcoran!), it’s this: ✨ Your copy should feel like YOU.✨ Your audience should feel like they’re on a journey with you.✨ And your words should make them say, “OMG, I need this in my life.” Marissa is the person who drilled this into me. She taught me to build my...

Hi Reader!If your 2025 goals include working smarter, showing up stronger, or connecting deeper with your audience, I’ve got four upcoming events and resources to help you make it happen. Whether you want to fine-tune your brand, harness AI, or create copy that wows, there’s something here for you to sip on. Want to stop mixing random ingredients in your brand? The Badass Brand Experience Summit is where the magic happens. I’ll be sharing how to craft a brand that feels like your signature...

Hi Reader! Two years ago, I stumbled into the world of AI during an unexpected shoulder surgery recovery. With time on my hands and a laptop within reach, I started experimenting with tools like ChatGPT. I had no idea how much it would change my business (and save my sanity!). At first, it felt clunky, robotic, and, honestly, not “me.” But as I dove deeper, I realized we’d been using AI wrong. It’s not just about handing it your content and hoping it learns your brand voice. It's about...

Reader, If you’ve been following me for a while, you know branding and marketing are kind of my thing. 😊 I’ve spent years learning that people buy when they feel a connection. It happens when your messaging resonates, your brand feels trustworthy, and your audience sees themselves in what you’re offering. That’s why I put so much thought into not just my content but the entire marketing ecosystem I play in. Every piece of your brand, from the visuals to the messaging to how your audience...