Reader,
January was long, cold, and full of DC whiplash—but let’s look ahead. Today, I’m taking you behind the bar to share a BIG project: a Choose-Your-Own-‘Cocktail’-Adventure Email Funnel.
I have a basic welcome sequence, but I’ve wanted to switch it up. Real talk: I want my email list to be an income stream. I want you to use the tools I’ve created to make marketing easier. But traditional sales funnels? Not my thing. Too pushy, too formulaic, too fear-driven.
Then, this idea clicked. And when I know, I know.
A custom email experience, just like crafting your perfect cocktail!
When you work with me, everything is tailored to you. No cookie-cutter strategies. Marketing should feel fun and easy, based on your personality, strengths and preferences.
So, I’m bringing that same energy to this new email series. Imagine walking into my imaginary DC bar, and as your bartender, I guide you through a series of questions to craft your signature cocktail recipe...all while serving up the best marketing tips and tools based on your choices. And at the end? A custom cocktail recipe, just for you.
60 emails, infinite possibilities
I’ve mapped out the whole experience, and while you won’t get 60 emails, each choice sends you down a unique path. Prefer a curated experience? There’s a path for that too. Already own a tool? You won’t get emails pushing it on you. It’s next-level personalization.
The amount of tagging, sequencing, and conditional formatting inside Kit is making my head spin—but this is where I’m SO grateful for AI. The concept, messaging, and design? That’s all me. But the intricate details? Luckily, Chat has my back.
I can’t wait for you to experience this—stay tuned, you’re going to love it!
🥂I’d love to hear from you. What’s your February vibe? What are you hoping to tackle this month?
This Month's Vibe Check✨
💬 Threading My Thoughts: I’ve been spending more time on Threads, and I’m loving it! It feels like hanging out with friends and cheerleaders while picking up great tips. To build the habit, I’m doing a 30-day challenge to post consistently. Are you on Threads? Let’s connect! → @districtbrandbar
🍹 Cocktail Notes: The International Bartenders Association updated its official cocktail list, adding 16 new drinks. Back in 2021, I tackled all 90 on the 2020 list. So, I guess it’s time to mix things up again!
🎙️ Collab Spotlight: Marissa Corcoran's Copy Chat Masterclass is happening this week! It’s one of my favorite summits, and if you upgrade to the Copy Chat Kit, you’ll get access to a roundtable I’m part of—talking branding, SEO, and even astrology!
😊 ICYMI: Last month, I posted on LinkedIn for the first time in a year—twice in one week! I’ve avoided it for a while, even though I know so many of my ideal clients are there. So I changed that. Here’s exactly what I did → Read this thread. Are you active on LinkedIn? Reply with your profile link, and I’ll give you a follow! You can find me here → Kristin’s LinkedIn.
February Happenings at The Bar
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February is all about your website. Whether it’s refining your SEO, tightening up your messaging, or making sure you’re attracting the right audience, small updates now prevent big (and expensive) overhauls later. A quick refresh once or twice a year keeps your online presence working for you—not against you!
🥂 New This Month: I’m helping you become more visible! Once a quarter, I’m opening up my marketing channels to spotlight Marketing Bar subscribers—their events, resources, and great content. Want to be featured? Subscribe for only $27/month.
🥂 Guest Masterclasses:
- Laurie-Ann Murabito | Positioning Yourself as an Expert Speaker
- Katie Kozlowski | The Four Archetypes of Success and Worth
If you’re ready to fine-tune your brand, get seen, and make small changes that add up to big impact, The Marketing Bar is where you need to be.
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Monthly Specials! Here’s How We Can Work Together:
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