Reader,

If you’ve been following me for a while, you know branding and marketing are kind of my thing. 😊

I’ve spent years learning that people buy when they feel a connection. It happens when your messaging resonates, your brand feels trustworthy, and your audience sees themselves in what you’re offering.

That’s why I put so much thought into not just my content but the entire marketing ecosystem I play in. Every piece of your brand, from the visuals to the messaging to how your audience interacts with you, is like an ingredient in your signature cocktail.

BTW: Welcome to The Weekly Pour! My (newly named) weekly-ish email where I prioritize quality over quantity. When I’ve got something worth sharing, I pour it your way.

In November, on a sunset sail in Cabo, I sat down with Veronica Romney. She is an incredible marketer and now author who completely reframed how I think about branding and connection.

Veronica introduced me to the concept of Identity Marketing, and it has been a game-changer.

I’ve always known that trust and connection are key to great marketing. Veronica helped me see how the real magic happens when people feel like they are part of your brand’s world.

Think about it. Swifties don’t just like Taylor Swift’s music. They feel like they belong to her universe. It is not about selling. It is about inviting people to be part of something bigger.

☝️As a proud Swiftie, I know this is true.

This is exactly what Veronica explores in her new book, Identity Marketing. It’s all about shifting from asking your audience to BUY THIS to inviting them to BE THIS.

This concept fits perfectly with my mixology approach to branding. As your Chief Marketing Mixologist, I have always helped you craft your perfect recipe. Veronica’s book helped me see it even more clearly. I am not the only mixologist here—you are too!

You are the one blending your brand’s ingredients, finding the right balance, and creating something uniquely yours. This is what I love most about Identity Marketing. It gives you the tools to build that sense of belonging into your brand.

Here’s what you’ll find in the book:
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🍾 How brands like Taylor Swift, Barbie, and even small businesses create lifelong fans
🍾 Veronica’s 4-step Identity Code™️ process so you can apply these ideas to your business
🍾 Strategies to create deep connections with your audience, no matter your budget or size

I’ve already pre-ordered my copy, and I can’t wait for you to dive into it too.

This book has inspired me to double down on how I think about community, connection, and branding. I know it will do the same for you.

Let me know when you grab your copy. I’d love to hear your thoughts on Chapter 1.

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🥂 Cheers to transparent marketing!​
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