Hi Reader!
I’m deep in the planning stages of something very me—a Choose Your Own Adventure-style evergreen funnel.
Why? Because if there’s one thing I’ve learned from years of studying copy (shoutout to my forever copy mentor Marissa Corcoran!), it’s this:
✨ Your copy should feel like YOU.​
✨ Your audience should feel like they’re on a journey with you.​
✨ And your words should make them say, “OMG, I need this in my life.”
Marissa is the person who drilled this into me. She taught me to build my Word Closet (aka, the signature phrases and quirks that make my copy unmistakably mine), to treat my messaging like a conversation, and to write in a way that makes my audience feel like they belong in my world.
And guess what? She’s bringing all that magic to The Copy Chat Masterclass.
This free series is packed with proven tips from 10+ top copywriters, business coaches, and online strategists to help you create copy that attracts clients, makes money, and builds a movement—without feeling robotic or sales-y.
Each expert breaks down a key piece of copywriting, like:
🍾 The storytelling secrets that make your audience say, “I need to work with you!”​
🍾 A simple framework to double your email clicks​
🍾 The 10-step formula for an irresistible sales page
And—if you choose to upgrade to the Copy Chat Kit (which gives you lifetime access to all interviews + bonuses)—you’ll also be supporting an incredible cause. Every single penny goes to the American Foundation for Suicide Prevention.
Oh, and bonus bonus—if you upgrade, you’ll also get access to an exclusive roundtable discussion where I’ll be speaking!
Here’s Your Invite:
The Copy Chat Masterclass runs February 3-7, and it’s 100% FREE.
I highly recommend upgrading to access the exclusive Copy Chat Kit and donate to a great cause!​
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And because I know you’re curious… yes, I will be bringing you behind the scenes of my Choose Your Own Adventure Funnel. After I hit send on this email, I’m heading across the street to Tatte Café to map it all out.
Want a peek at how I create an email sequence that’s ultra-personalized (to both me and you - my audience)? Reply and let me know! I’d love to bring you along for the ride.
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To crafting copy that actually sounds like you!
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