Reader,

Welcome to My Mixologist's Playbook!

This new monthly feature is your peek behind the bar—a mix of my plans, what you can look forward to, and a few cocktail and personal tidbits sprinkled in. Think of it as a chance to plan and get excited right alongside me!

What’s in Store for January?

I’m not a “word of the year” or resolution person. Big goals used to trip me up—I’d miss a day and feel like I’d failed. Now, I’m all about moderation and short-term goals, which work best for my ADHD brain. Sharing my plans with you adds a little accountability too, so here we go...
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If you haven’t noticed, my brand is getting a Glow Up! Over the holidays, I started refreshing my color palette, fonts, and logo and upgrading my marketing channels. I’m about 1/5 through my homepage, so this work will continue all month. Slow and steady wins the race, right?

I’m channeling the energy from my Marketing Mixology Cards to be more active on Instagram, clean up my LinkedIn profile (so it’s actually fun to be there), and maybe even spend more time on Threads.

There’s also a new resource in the works, launching at the end of the month with a summit I’m part of (see the Collab Spotlight below). And I’ll be tackling my funnels to incorporate the cards and my other offers as upsells or add-ons—prepping for ads in February!

On a personal note, turning 45 in March is on the horizon (😅), so I’m focusing on routines that make me feel great. That means getting back to workouts (it’s been a while since surgery in August) and finally using those skincare gadgets gathering dust.

🥂I’d love to hear from you. What’s your January vibe? What are you hoping to tackle this month?

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This Month's Vibe Check✨

🌲 Weekend Plans: Escaping to the cabin for cozy fires and a big project—upgrading our generator shed into a Power House. Plus, steering clear of the Inauguration chaos in DC.

🍹 Cocktail Notes: My sister-in-law gifted me The Ultimate 90s Cocktail Playlist, and I can’t wait to dive in. No dry January here, but we’re scaling back after the holidays. #moderation

🎙️ Collab Spotlight: I’m joining Mallory McGary in her masterclass series, The Badass Brand Experience. Catch our interview at the end of January!

📦 ICYMI: The Marketing Mixology Cards started shipping last month! Check out my first unboxing video. Have you ordered your set yet? Get them at MarketingMixologyCards.com!

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January Happenings at The Bar

January is the perfect time to hit refresh on your brand identity. When we take the time to review our branding once or twice a year, we keep our business feeling fresh, energized, and aligned. Inside The Marketing Bar, we’re diving into just that with short, daily, actionable insights for a mini brand glow-up of your own! 👉Ready for a quick win? Start by updating your copyright to 2025 on your website, sales pages, and other materials. Small detail, big impact! This month’s guest masterclasses: ​Caryn Gillen | Aligning your values to find the right clients | 1/10 at 1 PM ET ​Krissy Chin | Making email marketing your best tool | 1/24 at 1 PM ET Plus our regular coaching and accountability calls to keep you on track.annual members. ​ Subscribe Today and Join Us!

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🍹 Mixing Up Your Inbox Preferences?​
I get it; sometimes, the cocktail menu needs a little change. Change your preferences, or if my emails aren't your flavor, feel free to pour them out by unsubscribing. No hard feelings, and you're always welcome back to the bar!

🥂 Cheers to transparent marketing!​
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