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Mix up your marketing! Get weekly tips, stories, and strategies to build an authentic brand—served with simplicity, fun, and zero overwhelm. 🥂
DISTRICT BRAND BAR 🥃 Your Marketing Mixologist Hi Reader!When I work with clients to define or refresh their brand and marketing, one of the first things we dive into is their brand values. Why? Because your brand values dictate everything—how you serve your clients, how you run your business, and what drives you to keep going. They show up in your messaging, your offers, and in every single interaction you have with your community. And no, I’m not talking about the trendy, vague ones you’ve...
DISTRICT BRAND BAR 🥃 Your Marketing Mixologist The time has come, Reader.t’s beginning to feel like fall, which means it’s time to switch my official favorite cocktail from my beloved Aperol Spritz to a classic Negroni. Perfect timing, since it’s officially Negroni Week.Yes, some people switch out their decor or wardrobe; I switch out my bar! It’s the perfect cocktail for this time of year—bold, balanced, and simple, with just three ingredients: 1 part gin, 1 part Campari, and 1 part sweet...
DISTRICT BRAND BAR 🥃 Your Marketing Mixologist Are you ready to become your own marketing mixologist, Reader? It's all about mixing the RIGHT recipe for you and your audience, using the right tools, and effortlessly executing that recipe. When you have the right recipe, you easily decide what strategy is worth your time and which isn't. This helps avoid those shiny pennies and rabbit holes, ensuring you're focused on efforts that enhance your recipe, not change it. So, let's dive into some...