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Kristin Lawton, District Brand Bar

🥂Your Weekly Marketing Mixology Guide is Here - Week of September 6

Published 10 months ago • 1 min read

🥂Weekly Marketing Mixology Guide

Your Three Priorities for the Week of September 6

Happy Friday, Reader!

Here's your perfect blend of marketing tasks to elevate your brand next week. Choose one or all of the priorities, dedicate just 1-2 hours, and let's make some magic happen!

Define What Makes You, You

It's hard to market a brand if you don't know what makes it tick or stand out from the others. Watch the three lessons under Brand Heart in The Mixer and follow the instructions in the video to update your brand name and tagline, define your brand values, and establish your unique position in your Brand Identity Kit.
Estimated Time: 2 hours

Track Your Metrics

It's the start of a new month, which means it's time to track your metrics! Pull out your Metrics Dashboard and spend 15 minutes updating your data. Not tracking Key Performance Indicators yet? Don't wait till the start of the new year! Watch the Simpifly Your KPIs Masterclass and follow the steps to start tracking so you have baseline data to assess at the end of the year.
Estimated Time: 15 mins/45 mins

Engage with a 6-month Anniversary Email

Customer retention is just as important as acquisition. This week, set up an automated email to touch base with subscribers six months after they join. You'll thank them for their time with you, gauge their satisfaction, and ask how you can support them further. Follow these step-by-step instructions (email template included).
Estimated Time: 30 minutes


Have questions about any of the tasks? Want a brainstorming partner? Head on over to our Slack community and share your thoughts.

Cheers,
Kristin

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2125 14th St NW, Washington, District of Columbia 20009

Kristin Lawton, District Brand Bar

Your Friendly Marketing Mixologist

Ready to grow your brand and get a handle on your marketing once and for all without the overwhelm? Then you need me behind the bar with you!🥃 I use my decades of experience to help solopreneurs craft their brand and marketing foundation and mix the best systems and routines that will help them market their brand efficiently, effectively and effortlessly!

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