Reader,
When I go to Trader Joe's, I barely look at my list anymore. Every week I'm grabbing pretty much the same things: the garlic spread, the bruschetta sauce, the chili lime grilled chicken, the power greens.
Brian knows that if we're down to one bottle of Campari or the Aperol is running low, he's grabbing more on his way home from work.
We know what we like and what we always reach for, so I can walk into that store and just move. And my cart will look completely different than anyone else's.
A Signature Brand works the same way. You know your list. You know what you always reach for.
So when you sit down to create something, you're not starting from scratch every time or second-guessing whether this piece sounds like you.
Here's what that can look like:
πΈ You can put together a solid email in 20 minutes because you're not spending 15 fighting with AI to figure out how to sound like yourself.
πΈ You get on a discovery call and instead of spending the time pitching, you're talking about how excited you both are to get started because you nailed the pitch in the first five minutes.
πΈ A trending strategy crosses your feed and instead of wondering if you should jump on it, you already know the answer because you know what your brand is and isn't about.
That's what I want for you. A brand so defined and so specifically yours that you already know your list going in.
Most people think getting there requires a full brand overhaul. It doesn't. It just requires the right foundation, defined in a way that's specific to you, and the consistency to reach for it. I'm teaching exactly what that foundation looks like on May 20th.
Registration opens Wednesday.
See you at the bar,
Kristin
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