Reader,
I spent last month at Kit’s Craft + Commerce conference meeting a lot of people, and I kept hearing the same thing...
I do email marketing. I'm a brand designer. I do SEO. I'm a facebook ads expert.
I knew they were all good at what they did, yet they were still giving me the category they work in instead of a reason to send someone their way
They need a Signature Line.
You've heard mine: I bottle solopreneurs’ brilliance into Signature Brands that make them unmistakable, remembered, and the obvious choice in the room.
👆In one sentence you know what I do, who I do it for, what changes because of it, and why you'd pick me over someone else who does something similar. That's a lot of understanding for 24 words, and no one else can claim it.
I built The Brand Bar around this one sentence
The Brand Bar is a 12-month house account for your brand. Every month, it reads everything you put out across your website, your emails, and your social channels, measures all of it against your Signature Line, and hands you one impactful move to make.
I'm never checking whether you copied and pasted the line. I'm checking whether the idea inside it made it into your work.
The first thing I do when you open a house account is write yours
Defining the one idea a whole brand runs on is the piece I would normally only do inside my VIP day, the Signature Brand Edit. It's what clients hire me for, and it's the part that changes what they say for years.
But you can get it for a fraction of the cost with a Brand Bar house account.
You fill out a short interview when you join, and I take it from there, using 25 years of brand and marketing experience to craft your Signature Line.
Already have your brand's main message? Great, we'll use it. But I know how hard it is to pull back and see the thing that makes you wow your audience, then put it into words you can use every day in your marketing.
Which is why it's the first thing I do when you pull up a seat at the Brand Bar.
From there, it’s yours
I say mine constantly. I said it so many times at Craft + Commerce that I got sick of hearing myself, and I kept saying it, because that’s how an idea gets into people’s heads.
Use yours at the next networking event. Put it at the top of your website. Open a podcast interview with it. Or never say it word for word and let the idea inside it run through everything you make.
Then I keep an eye on it for a year
Your first dashboard arrives within days, and a new one lands the first week of every month after that. Plus a monthly call on the third Tuesday if you want to talk any of it through, including your signature line.
$497 for the year, or 12 payments of $47.
Cheers,
Kristin
P.S. I only want to work with people who know their stuff. And when I get something different from them every time, i assume they're still figuring it out. Let's make sure nobody thinks that about you.
