Are you ready to become your own marketing mixologist, Reader?
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It's all about mixing the RIGHT recipe for you and your audience, using the right tools, and effortlessly executing that recipe.

When you have the right recipe, you easily decide what strategy is worth your time and which isn't. This helps avoid those shiny pennies and rabbit holes, ensuring you're focused on efforts that enhance your recipe, not change it.

So, let's dive into some tips on when to add ingredients and when to skip them:

Tips for Fine-Tuning Your Marketing Mix 🍹

Identify Your Core Ingredients: Every great cocktail has its core ingredients. In marketing, these are your foundational strategies determined by your client journey, such as email marketing, social media presence, and content creation. These elements should form the backbone of your marketing efforts, ensuring they align with your brand and audience needs.

Consistency is Key: Ensure your core ingredients are consistent and well-integrated before adding new elements. Consistency builds trust and recognition with your audience, making your brand more memorable.

Experiment with Garnishes Wisely: Once your core ingredients are set and consistent, it's time to experiment. Add new elements that optimize and enhance your current strategy. Evaluate each new addition to see if it makes your core strategy more effective, saves time, or reduces effort. It might not be the right garnish for your mix if it distracts from your core.

Measure and Adjust: Use analytics to measure the effectiveness of each ingredient in your mix. Tools like Google Analytics, social media insights, and email click rates will help you understand what's working and what needs tweaking.

Stay Focused: Not every new trend or tool fits your strategy. Stay focused on what enhances your core ingredients, and resist the temptation to chase every new shiny object. This will keep your efforts aligned and effective.

Now, let’s see if these upcoming events align with your goals and marketing mix:

Event #1: Sell on Autopilot Masterclass

Hosted by: Allison Hardy
When: Tomorrow, Wednesday, July 17, at 12:30 PM ET

Is this for you?

• ✔️ You have existing courses, memberships, digital products, or a program you sell on an evergreen basis.
• ✔️ You want to refine your email marketing strategy.
• ✔️ You want to learn about the email sequences and automations you need to sell while you sleep. 😴

Will this add value to your strategy? Sign up here!​

Event #2: AI Unlocked Summit

Hosted by Gemma Bonham-Carter
When: July 22-26

Is this for you?

• ✔️ You use AI in your business at all.
• ✔️ You've been wanting to start using AI.
• ✔️ You want to join 57 experts for 5 days of insights, proven strategies, and hands-on tutorials.

The skill of a mixologist here is choosing the right sessions from the 57 available that will enhance your existing strategies, not add tasks to your plate that will take your marketing campaign in another direction.

Are you using AI to optimize your workflow? Register for free here!​
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Here's to creating a marketing mix perfectly tailored to you and your audience. Remember, it's all about finding the right balance and making each ingredient work for you.

Cheers,
Kristin