Let’s face it, Reader, finding your first clients is HARD.

Many business owners get caught in the chaos of trying to grow an audience, launch a product and show up on every platform—all without ever having a client.

Does this sound familiar, Reader?

I get it. Last week, I had several free strategy sessions where this issue came up again and again.

Trust me, I feel your pain. There’s nothing easy about finding clients.

While a solid brand and marketing foundation are vital—and trust me, I preach this all the time—these elements alone won’t land you your first clients. Sure, they play an important role in long-term success and growth. They help you establish your identity, build trust with your audience, and create a consistent message.

But when you’re just starting out?

These aren't your game-changers.

🔥My hot take? Your first clients are already in your network.

Yes, you heard that right!

Your brand and marketing foundation is built to attract strangers and new-to-you people into your community. But those first few clients? They’re 1-2 degrees separated from you.

Not seven degrees, Kevin Bacon.

They won’t be strangers who magically find you on the internet.

🪄The magic happens when you realize your first clients are closer than you think.

So, how do you find them?

Finding your first clients doesn't require casting a wide net. Instead, focus on leveraging your existing connections. Here’s how:

• Reach Out: Contact friends, family, and former colleagues. Let them know you’re open for business.
• Ask for Introductions: Request that they introduce you to someone who could use your help.
• Offer Free Sessions: Provide free strategy sessions to demonstrate your value and get your foot in the door.
• Reduce Your Prices: Offer your services at a significantly reduced price to attract your first clients.
• Network within your industry: Attend events, join forums, and participate in relevant communities. Be vocal about what you do and the value you provide.
• Walk In: Visit your ideal businesses and offer your services directly at a reduced price.
• Be Persistent: Remind your network again about your services. You never know who they might run into tomorrow that could use what you have to offer!

By focusing on your immediate network and being proactive, you can land those crucial first clients without feeling overwhelmed by the need to establish a massive following. Build on these initial successes, and you'll find it much easier to expand outward and grow your business.

So instead of casting a wide net, start by reaching out to your inner circle.

Because right now, they’re your secret ingredient. 🍋

Cheers,
Kristin
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P.S. Would you like to win a free 30-minute strategy session with me? Take my audience survey, and you'll be in the running!