My favorite drink is a Negroni. If you've been here a while, you know this. Negroni in the winter, Aperol Spritz in the summer. All day, every day.
In these in-between seasons, I might turn to a Paper Plane, but that's between us.
My palate loves bitter. The more bitter, the better. Amaro-level bitter? Sign me up.
But don't come near me with anything that has even a whiff of coffee flavor. That kind of bitter is not going to be in my cup. Maybe it's the same category, but comes with a completely different experience.
And if you want to explore other Amaro-style cocktails, I love this chart from Punch with 15 to try!
That's the thing about palates. They're personal. And you can't copy someone else's and expect it to taste right to you.
The same Negroni that makes my night would be undrinkable to someone who hasn't developed a taste for that kind of bitter.
This is exactly what I'm seeing with AI systems right now.
Everyone's selling their setup, their skills, their entire "steal my system" package.
And I get the appeal. It looks like a shortcut to having something that works.
But copy my system and you get my brand, my style, my pattern of writing. Not yours.
So if you copy someone else's Claude Skills, for instance, you aren't just getting the skills instructions, you are getting their built-in biases. The things they need AI to help them with, the pattens they are trained to catch, the style they want it to protect.
Someone else's system can't do the same for you. Sure, you can upload a brand playbook. But it's not the same as building from scratch around who you are, calibrated for YOUR zone of genius, YOUR weak spots, and YOUR style.
Mine knows me. It knows my frameworks, the specific ways I go flat when I'm tired, the difference between a Kristin email and something that just sounds polished. It took time and intention. Building from my base spirit up, not downloading someone else's recipe and hoping it fits.
Your brand deserves that same treatment.
Here's what Mindi had to say after hers:
"It felt like getting my voice handed back to me, clearer, sharper, and more consistent than ever. The tools didn't try to make me sound like someone else. They helped me sound more like me. That's the real magic."
And then this:
"I'm not trying to 'show up.' I just... do."
That's what a system built around your brand actually feels like. You aren't having to keep editing or second-guessing the output. You just show up from alignment because the foundation is solid.
The Signature Brand Experience is where we build yours. Two deep-dive sessions where we use the Signature Brand Framework to uncover what makes you unmistakable, a personalized AI system that fits your brand perfectly, followed by 2 weeks of Voxer support, where I bring 25 years of brand work and a sharp eye for what your brand is doing versus what it could be doing.
I take on one client a week. And I still have next week open.
If you want to get this done this spring, claim your week.
P.S. Questions before you book? Reply here, DM me, or grab a quick call. I'm happy to talk through whether this is the right fit right now.
β¨Pull up a seat. Itβs time to pour your signature brand.β¨
π₯ Cheers to a Transparent Brand
Some emails may include affiliate links or be co-written with Claude. Rest assured, you're still getting the same Kristin-level awesomeness shaken with big ideas, good intentions, and a little help from the bots. Garnished with the occasional typo for proof of life. No extra cost, all extra value.
Enjoy these emails with your favorite cocktail or mocktail in hand. Had too much fun? You can close your tab here. Just know, youβll be skipping out on the best brand happy hour in town.
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